The Barnum Effect: Does your Zodiac Sign matter?

barnum effect

Have you ever read your horoscope or checked your zodiac sign and thought to yourself, wow, this is sooo me! At that point, you’re not thinking about the millions of other readers thinking exactly the same thing as you. Well, there’s an interesting concept in psychology called the Barnum effect. And in many ways, it […]

Download Kinnect App

"Kinnect" with your perfect match using our matchmaking app

*We will never share your information to any third party