The Barnum Effect in Dating: Does your Zodiac Sign really matter?

Zodiac signs, tarot cards

Have you ever read your horoscope or checked your zodiac sign and thought to yourself, wow, this is sooo me! At that point, you’re not thinking about the millions of other readers thinking exactly the same thing as you. Well, there’s an interesting concept in psychology called the Barnum effect. And in many ways, it […]

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