How I work
I founded Kinnect. I trained in psychology and worked in banking before that, and I have produced lifestyle television for DStv. I hold an MSc from the University of London and I am a doctoral researcher at Lagos Business School, working in behavioural science: why people do what they do.
That is how I write here. Where there is a study, I start from it and say what it found, and no more. Where what follows is my own view, I say so. I write about the ordinary parts of a life lived with other people: the family table, the phone at dinner, the conversation you keep putting off.
Nothing I write here is professional advice. Where a piece touches something heavy, it ends with a number you can call.
Ifeanyi MadukaFounder, Kinnect